Sue Grady of Connecting Point discussed the opportunities available in the rapidly growing use of Social Media in the business arena.
Sue touched on the benefits of establishing an open forum and information exchange with the public. Using such services as Facebook, Twitter and LinkedIn, a business can network with both prospective and existing clients. It has grown to be an expectation for companies at the forefront to offer these avenues of communication. They offer terrific marketing, branding and relationship building opportunities.